What's An SEO?

The job market is an ever-changing place. Just when you think you understand it, it changes again. I was reminded of this rather obvious truism when I came across a job listing for an SEO.
"Uh-oh", I thought "What does SEO mean?"

No sooner wondered than researched. The term SEO, I discovered, refers to "Search Engine Optimization" - a person who specializes in SEO is a "Search Engine Optimizer". The job is partly Marketing and partly IT (which is why it is also sometimes called "SEM" or Search Engine Marketing). SEO/SEM focuses on the way companies improve the volume and quality of traffic to their websites from search engines in order to drive sales and increase visibility.

Because it is still an evolving field, the job listings often encompass skills and experience in both marketing and technology and the position may be located in either the Marketing Department or the IT Department. Job listings can be found at sites like OASEO.com, Dice.com, and SimplyHired.com.

As some companies move away from the cost of outsourcing and more towards hiring an in-house SEO/SEM, the field will probably grow. To help facilitate that growth, some professional organizations and private consulting firms have developed week-long training programs and certifications. Think of it like Boot Camp for the Aspiring SEO. To find certificate/training programs try Googling "SEM training" and/or "SEM certification." Whoever shows up at the top of a Google Search clearly practices what they preach.